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Simpli Privacy Policy

July 2018

Thanks for using Simpli!

The purpose of this document is to describe how we collect, use and handle your information when you use Simpli and your rights with respect to your information. Throughout this document, references to “us”, “our”, “Simpli” refer to Simpli Development Limited, a company incorporated under the laws of the Isle of Man, located at Anglo International House, 2nd floor, Lord Street, Douglas, IM1 4LN, Isle of Man and to our product and service: the Simpli iOS application (“the Services”).

First things first: we value privacy. We are not interested in your information beyond what allows us to provide our Services. We will never sell your information to advertisers or other third parties.

What information we access

Once you download the iOS app, you create an account via Gmail or another email service. The only purpose of this is to allow us to create a single identifier for the content you create, share and interact with while using Simpli.

How it works in practice is that the email account information is used only to obtain a token and that token will be used for authentication.

Importantly, this authentication does not grant Simpli access to any of your profile information associated with your email account, other than what you explicitly consent to and it does not grant access to your emails, content of your emails or attachments.

As you use the app, there are additional permissions required for the following services and modules within the app:

From time to time, and subject to your prior consent, we may use the email address(es) you provide when logging in to Simpli to email you about new features or functionalities of the Simpli apps or to ask for feedback so that we can improve our Services. You may unsubscribe at any time.

Using Simpli:

The content you create while using our Services is stored on our servers. Namely, we store lists and content therein, notes and content therein, reminders and, provided you chose to use the sharing functionality and grant us permission to access, contacts, but only for the duration of verifying whether a contact you chose to share content from Simpli with is already a user of Simpli or needs to be invited to use Simpli and then we immediately delete the contacts from the server. The only reason the above information is uploaded and stored on our servers is to allow us to provide our Services and for you to be able to access it any time you log in to Simpli.

We also keep all communication you send to us, such as feedback, questions and requests regarding our Services.

We do not store any location, browser data or device details.

In case you consent to receiving notifications, in order to receive the notifications, our push notifications service provider, OneSignal, accesses the device details.


We strive to protect the security of the information you provide. We use HTTPS encryption (meaning communication over Hypertext Transfer Protocol (HTTP) within a connection encrypted by Transport Layer Security) on our web pages where your personal information is required. This is designed to protect the confidentiality of your personal information while it is transmitted over the internet. In addition, we use physical, electronic and administrative safeguards, including advanced firewall and password protection for our databases, which is designed to protect the security of data.

These also make efforts to prevent unauthorized access or changes made to the system and take steps to prevent the disclosure or destruction of data.

We assume no responsibility for circumvention of any privacy settings or security measures on our Services. In addition, we assume no responsibility whatsoever for any breach or unauthorized access to data or information done via your email service provider or your devices – the sources that Simpli uses to collect and display your information.

In case of any violation of our security system, we will inform you electronically as soon as practically possible and instruct you on the appropriate course of action in order to protect your information.

What we do with your information

We gather, save and process the information as described throughout this document solely for the purpose of providing our Services.

We may also use this information to audit the delivery, quality and proper functionality of our Services, develop new offerings and improve functionality, protect the security of our Services, as well as research usage to identify trends and statistics that we may use in studies, press releases and other such communications.

Some of the information you enter and store while using Simpli will be retained for as long as we need to provide you our Services. If you delete your account, we'll also delete this information. However, they may be some latency in deleting this information from our servers and back-up storage. Also, we may need to retain this information if needed to comply with our legal obligations, resolve disputes, or enforce our agreements.

Who accesses the information?

Only the employees, contractors and partners of Simpli have access to your information. They are all bound by confidentiality obligations with respect to your information, and may only access and use it for the purpose of providing, protecting and improving the Services.

Where is your information stored?

For the purpose of providing you our services in a fast and efficient manner, we currently use Digital Ocean as a provider, on a non-exclusive basis, to store, process and transmit information. Digital Ocean keeps its data centers within the European Union, which means that your information is stored within the European Union. Some information may also be stored locally on the devices you use to access Simpli.

Your rights

By using Simpli and correspondingly registering with your email account login information (i.e. e-mail address and password), you expressly agree that Simpli processes your information, including your personal data in order to provide you with the Services as described in detail above and throughout this policy, including to protect and to improve our Services. You also expressly agree that Simpli discloses and your personal data to its partners and contractors which are involved in the provisions of the Services and only for the purpose of providing, protecting and improving the Services.

Simpli will process your personal data as long as it is necessary for the purpose of providing, protecting and improving the Services and sometimes thereafter, in accordance with the law.

You have control over your personal information and how it is collected, used and shared. For example, you have the following rights with respect to your information and data:

In more detail:

For exercising such rights, email us at or send us a letter at Anglo International House, 2nd floor, Lord Street, Douglas, IM1 4LN, Isle of Man, expressly mentioning on the envelope Simpli – Privacy.

Updates to this policy

We may update this policy from time to time, in effect of changes of legislation or of changes to our Services. The current version of the policy will always be available on our website at You can also ask for a copy of it via email at

Changes to our company

In case we are involved in a reorganization, merger, acquisition or sale of our assets, your information may be transferred as part of that transaction. We will notify you via email as soon as practicable in such circumstances (considering our legal and contractual obligations) of any such transaction and outline your rights and choices in that event.

Contact us

If you have any questions or concerns about this policy or the privacy of our services, please email us at


As you install and use our Services, it means that you have read this privacy policy and that you accept its terms. You also expressly consent for us to collect, store, and use your information in accordance with this privacy policy.